a rule to selling: relate the product directly to the customer.
…and this is exactly what i did…but it didn’t work out so well.
at work, we sell a membership savings card that carries an annual fee of $15. sometimes, no matter how hard you try, people suck at math and will never understand that buying a small item, month after month, can add up to huge savings at the end of the year…but that’s not my problem, i guess.
for example, i have one guy who comes in every month and will not buy the membership. we joke around about it every time. this individual happens to have a gold tooth on his left central incisor (google it if you must.) so, yesterday, i decided to take the sales plunge and imply the savings directly to his situation.
me: “okay, you know very well by now what i am going to tell you about the membership card…we do this every time, babe.”
him: (laughing) “i know, i know.”
me: “i mean, with all of the money you could have saved by now, it should be enough to buy yourself another gold front. let’s be honest.”
he just looks at me with the “this white bitch is crazy look.”
me: “oooooh. too far?”
now, before you get all “oh-no-she-didn’t” on me, let me just chime in that i figured i was being politically correct on this one. it’s not like i told him that with all of the money he was saving he could have bought a sawed-off shotgun and a 40-ounce of malt liquor.
ooooooh, too far?!?